Dubai’s Roads and Transport Authority (RTA) has recently uncovered a first-time-ever opportunity for the private sector to be an integral part of Dubai through co-branding with the city’s most prominent landmarks. This unique opportunity is all about the Naming Rights of five selected Bus Stations: Al Ghubaiba, Al Satwa, Oud Metha, Union Square and Al Jaffiliya.
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“The five bus stations represent some of Dubai’s most frequented points thanks to their historical and popular importance. Therefore, it offers different business brands an opportunity to associate with the rich heritage and culture of Dubai, with a blend of old and new symposia,” said Ibrahim Al Haddad, Director of Commercial and Investment at RTA’s Strategy and Corporate Governance Sector.
“This project falls within the Public-Private Partnership (PPP) that RTA is keen to promote according to Government of Dubai direction in this connection. The PPP concept is an important pillar in government strategies to consolidate Dubai’s position as an international business and trade hub. It fits well with our efforts to make residents, visitors and tourists the happiest and most satisfied in the world,” added Al Haddad.
He reaffirmed that RTA, through this initiative, would provide the private sector, a long-term investment opportunity and the chance to develop a smart and innovative platform to communicate with all riders and residents in the vicinity of the stations. “It will create a co-branding partnership into this concession and an opportunity to allow private sector partnership on Naming Rights on five key selected Bus Stations that stand for an integral part of Dubai’s mass transit network,” noted Al Haddad.
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